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Communicating on the airline sector
Communicating in an uncertain context #istayontheground, #flygskam… So many hashtags to avoid people traveling by plane in order to pollute less. Nowadays, social networks are the scene of many “anti-flying” campaigns that aims to denounce those who still travel by plane in addition to…
German Luxury
Germany has never been known as a « country of fashion » like France, Italy or the United-States. Yet, luxury and fashion are slowly taking up the German market as Germany wants to promote a « culture of excellence »… FASHION & LUXURY, A GERMAN PARADOX ? Why Germany could be a…
4 Steps to perform on LinkedIn
Every seven seconds, LinkedIn gains a new subscriber. This trending social network has nearly 722 million users worldwide, including 163 million in Europe alone.Over the last decade, LinkedIn has experienced a rapid growth in popularity. It allows you to expand your professional network and…