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Artificial intelligence: a revolution for business

What is Artificial Intelligence? Artificial Intelligence (AI) refers to the set of technologies that enable machines to imitate human intelligence. Thanks to advanced algorithms and Machine Learning, AI is able to analyze data, learn from experience and perform complex tasks...

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M&A Talent Management

M&A Talent Management: A Key Strategy for Performance. When a company embarks on a merger and acquisition (M&A) process, the financial and legal aspects often take centre stage. However, an equally decisive factor is often underestimated: talent management. According to a study by...

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Digital marketing: the keys to boosting your online visibility

Digital marketing has become an essential lever for any company wishing to stand out on the Internet. In an ultra-connected world, consumers are actively seeking products and services online. But how do you capture their attention and convert them into loyal customers? In this article, we'll...

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Communicating on the airline sector

Communicating in an uncertain context #istayontheground, #flygskam... So many hashtags to avoid people traveling by plane in order to pollute less. Nowadays, social networks are the scene of many "anti-flying" campaigns that aims to denounce those who still travel by plane in addition to...

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German Luxury

Germany has never been known as a « country of fashion » like France, Italy or the United-States. Yet, luxury and fashion are slowly taking up the German market as Germany wants to promote a « culture of excellence »… FASHION & LUXURY, A GERMAN PARADOX ? Why Germany could be a...

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4 Steps to perform on LinkedIn

Every seven seconds, LinkedIn gains a new subscriber. This trending social network has nearly 722 million users worldwide, including 163 million in Europe alone.Over the last decade, LinkedIn has experienced a rapid growth in popularity. It allows you to expand your professional network and...