Marketing Study

A marketing study identifies the image associated to a company, the positive or negative associations regarding a brand and how the public regards the values of a company and its market position compared to its competitors. Using the “Purchase Funnel” method, the outcome of the study is a precise program of marketing campaigns. The purpose of this is to highlight the values and credibility of a brand, the feelings it stimulates for the consumer and the characteristics of them. This analysis can help a company outline what needs improvement in its communication strategy and thus enhance its visibility in the market. “Brand Awareness” evaluates the space a brand occupies in a consumer’s mind (a brand can either be at the forefront of mind, spontaneous or assisted). This method also measures the consumer’s likelihood to talk about the brand to others. This study can evaluate the effectiveness of a communication campaign or can offer lines of improvement in a sales process.

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